Privacy Policy

Effective date: May 27, 2026

ExpertLayer respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit expertlayer.app, submit information through our website, communicate with us, receive outreach from us, or use our services.

ExpertLayer helps companies identify likely-fit prospects, develop outreach angles, and run managed outbound campaigns. This policy is written for that current business model.

1. Information we collect

We may collect the following types of information.

Information you provide directly

You may provide information when you fill out a form, request a target review, submit a dream target, contact us, book a call, reply to an email, or become a customer.

This may include:

  • Name
  • Business email address
  • Company name
  • Website URL
  • Job title
  • Phone number, if provided
  • Target customer description
  • Dream target or account names submitted for review
  • Information about your business, services, ICP, positioning, or sales goals
  • Messages, notes, files, or other information you choose to share with us

Customer data and campaign instructions

If you are an ExpertLayer customer, you may provide information that helps us deliver the service.

This may include:

  • Your business description
  • ICP and target customer information
  • Suggested target accounts
  • Existing prospect lists
  • Do-not-contact lists
  • Suppression lists
  • Competitors or excluded categories
  • Campaign instructions
  • Approved messaging, positioning, or offer details
  • Reply-handling instructions
  • Campaign performance information

Business contact and prospect information

As part of our service, ExpertLayer may process business contact information related to potential customers, prospects, target accounts, or campaign recipients.

This may include:

  • Name
  • Business email address
  • Company
  • Job title
  • Company website
  • LinkedIn or public professional profile URL
  • Business location
  • Publicly available company information
  • Notes or analysis about why a company may be relevant to a customer's offer
  • Campaign status, reply status, unsubscribe status, and related outreach records

This information may come from our customers, public websites, public business sources, third-party business data providers, enrichment tools, email validation tools, or our own research.

ExpertLayer does not seek to collect or use sensitive personal information for outbound campaigns. If we learn that sensitive personal information has been submitted, collected, or processed outside the intended scope of our services, we may delete it, restrict it, or take other appropriate steps.

Website usage and analytics information

When you visit our website, we may collect information about how the site is used, including:

  • Pages visited
  • Time on page
  • Referring website or source
  • Device type
  • Browser type
  • Approximate location based on IP address
  • Clicks, scrolls, and navigation behavior
  • Form interactions
  • Technical diagnostics and performance data

We use this information to understand what visitors find useful, improve the website, diagnose technical issues, and improve our services.

Session recording and behavior analytics

We may use analytics tools, including Microsoft Clarity, to understand how visitors interact with our website. These tools may record or reconstruct website interactions such as clicks, scrolling, page movement, and general usage patterns. We use this information to improve the website experience, understand visitor behavior, and identify usability issues.

We do not use session recordings to collect passwords, payment card numbers, or intentionally sensitive information. If a form or field may contain sensitive information, we aim to avoid recording or exposing that information through analytics tools.

Cookies and similar technologies

We may use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, measure performance, analyze usage, and improve our services.

Some cookies are necessary for the website to function. Other cookies, including analytics cookies, may be optional depending on your location and consent choices. Where required, we will request consent before using non-essential analytics or tracking technologies.

2. Our role: controller, service provider, or processor

ExpertLayer may process information in different roles depending on the context.

When we collect information through our website, communicate with visitors, manage our own marketing, develop our own prospecting strategy, analyze website usage, or build and operate our own service infrastructure, ExpertLayer generally acts as the business, controller, or similar responsible party for that processing.

When we process customer-provided data or execute campaign activities under a customer's instructions, ExpertLayer may act as a service provider, processor, or similar role, and the customer may remain the business, controller, or similar responsible party for that data and those instructions.

In some cases, ExpertLayer may independently determine parts of the research, data enrichment, validation, outreach infrastructure, deliverability management, suppression handling, or operational workflow used to provide the service. In those cases, ExpertLayer may also act as an independent business or controller for those processing activities.

Customers are responsible for ensuring that they have the right to provide data, instructions, target criteria, suppression lists, and campaign materials to ExpertLayer, and for ensuring that their use of campaign outputs complies with applicable laws.

3. How we use information

We may use information for the following purposes:

  • To operate and improve ExpertLayer
  • To respond to inquiries
  • To provide target reviews, dream target analysis, and related website offers
  • To understand your company, offer, ICP, and prospecting needs
  • To identify likely-fit accounts and outreach angles
  • To prepare, manage, and run outbound campaigns
  • To validate, enrich, organize, and de-duplicate business contact data
  • To send business communications, including outbound email campaigns
  • To route, classify, and respond to replies
  • To manage unsubscribes and suppression lists
  • To provide customer support
  • To generate reporting, summaries, and campaign insights
  • To improve our website, messaging, and product experience
  • To monitor deliverability, security, and technical performance
  • To prevent abuse, fraud, or misuse
  • To comply with legal, regulatory, contractual, or operational obligations
  • To protect the rights, safety, and security of ExpertLayer, our customers, and others

4. Outbound email and unsubscribe handling

ExpertLayer may send business-to-business outreach emails on behalf of itself or its customers.

If you receive an outreach email from us and do not want to receive further emails, you may reply "unsubscribe" or follow the unsubscribe instructions included in the email.

We maintain suppression records to help ensure that unsubscribe requests are honored. Suppression records may include your email address, domain, company, campaign source, client or sending entity, and the date of the request.

When an individual opts out of communications, we maintain that choice within our suppression records to support compliance for the specific outreach channel, campaign, client entity, or sending entity associated with the communication. In some cases, we may also apply broader suppression where appropriate to prevent unwanted future outreach, protect deliverability, or respect a clear opt-out request.

5. How we share information

We may share information with service providers and vendors who help us operate ExpertLayer.

These may include providers for:

  • Website hosting
  • Analytics and session recording
  • Email infrastructure
  • Outbound campaign management
  • Business data enrichment
  • Email validation
  • Customer support
  • Cloud storage
  • Payment processing
  • Security, monitoring, and diagnostics
  • Internal workflow automation

These providers are authorized to use information as needed to provide services to us or as otherwise permitted by law.

We may also share information:

  • With customers, when the information is part of the service we provide to them
  • With service providers or vendors used to provide customer-requested services
  • With professional advisors, such as attorneys, accountants, or consultants
  • In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets
  • When required by law, subpoena, court order, or legal process
  • When necessary to protect rights, safety, security, or prevent abuse

ExpertLayer does not sell or share personal information or business prospect information as those terms are defined under applicable U.S. state privacy laws, including the California Consumer Privacy Act, unless we provide any legally required notice and opt-out rights.

We do not sell lists of website visitors. We do not use personal information for cross-context behavioral advertising unless we provide any legally required notice and choice.

6. Customer data and campaign data

If you are an ExpertLayer customer, we may process information you provide to us or that we generate for you in connection with your account, campaign, or target review.

This may include:

  • Your business description
  • ICP and target customer information
  • Suggested target accounts
  • Outreach angles
  • Campaign copy
  • Business contact data
  • Reply data
  • Campaign performance data
  • Reporting and recommendations

We use this information to provide, operate, secure, and improve the services.

We may also use de-identified, aggregated, or generalized learnings from campaigns to improve our workflows, quality control, deliverability practices, and service operations, provided those learnings do not identify a specific customer, prospect, or individual.

Customers are responsible for ensuring they have the right to provide data to ExpertLayer and to use any campaign outputs, contact data, or outreach materials in compliance with applicable laws.

7. Data retention

We keep information for as long as reasonably necessary for the purposes described in this policy. Retention periods may vary depending on the type of information and the reason we collected it.

For example:

  • Website analytics may be retained for a limited analytics period.
  • Customer and campaign records may be retained while we provide services and for a reasonable period afterward.
  • Prospecting, campaign, and reply records may be retained as needed to operate campaigns, generate reporting, manage quality control, and maintain business records.
  • Suppression and unsubscribe records may be retained longer so we can honor opt-out requests.
  • Records may be retained where needed for legal, tax, accounting, security, dispute-resolution, or business-continuity purposes.

When information is no longer needed, we may delete, de-identify, aggregate, or archive it.

8. Your choices and privacy requests

Depending on your location and the type of information involved, you may have rights to:

  • Request access to information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Object to or restrict certain processing
  • Opt out of certain communications
  • Withdraw consent where processing is based on consent

If you receive an outreach email from us, the fastest way to opt out is to reply "unsubscribe" or use the unsubscribe method provided in the email.

9. Cookies and analytics choices

You may be able to control cookies through your browser settings.

Where a cookie banner or preference center is available, you may use it to accept, reject, or manage optional analytics cookies.

If you reject analytics cookies, some website analytics, session replay, or usage measurement features may be limited.

You may also use browser-level tools or privacy controls to limit certain tracking technologies. If we are legally required to recognize a browser-based opt-out signal, we will do so.

10. Security

We use reasonable administrative, technical, and organizational measures to protect information.

No website, email system, or internet-connected service can be guaranteed to be completely secure. You should not send highly sensitive information through website forms or ordinary email unless we have specifically arranged a secure method for doing so.

11. International visitors

ExpertLayer is operated from the United States. If you access our website or services from outside the United States, your information may be processed in the United States or other countries where our service providers operate.

Those countries may have privacy laws that differ from the laws in your location. Where required, we rely on appropriate legal mechanisms or consent choices for international data processing and analytics.

12. Children's privacy

ExpertLayer is a business-to-business service and is not intended for children.

We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us and we will take appropriate steps to delete it.

13. Third-party links

Our website may link to third-party websites, tools, resources, or services.

We are not responsible for the privacy practices, content, or security of third-party websites. You should review their privacy policies before providing information to them.

14. Changes to this policy

We may update this Privacy Policy from time to time.

If we make material changes, we will update the effective date above and may provide additional notice where appropriate.

Your continued use of the website or services after an updated policy is posted means the updated policy applies going forward.

15. Contact us

If you have questions about this Privacy Policy, want to make a privacy request, or need to reach us for any reason, use the form below or write to us at:

ExpertLayer

3801 N Capital of Texas Hwy, Suite E240

Austin, TX 78746